2022 Edelman Trust Barometer

The 2022 Edelman Trust Barometer is the 22nd annual trust and credibility survey. The survey was powered by Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between November 1 and November 24, 2021.

The report finds a world ensnared in a vicious cycle of distrust, fuelled by a growing lack of faith in media and government. Through disinformation and division, these two institutions are feeding the cycle and exploiting it for commercial and political gain.

Nearly 1 out of 2 respondents view government (48%) and media (46%) as divisive forces in society. 

The report finds an even greater expectation of business to lead as trust in government continues to spiral. But this is not a job business can do on its own. Business must work with all institutions to foster innovation and drive impact.

Respondents stated business is not doing enough to address societal problems.
52% Climate Change, 49% Economic Inequality, 46% Workforce Reskilling

In terms of average percent trust in NGOs, business, government and the media the United Kingdom is 44% which falls into the distrust category (1-49%) with the Global average at 56%.